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INDIA'S FIRST BEHAVIORAL QUIT APP
YOUR LAST PUFF.
Not willpower. Science.
No charge until launch · Cancel any time
Regular price ₹299/mo->₹99/mo for early supporters
100 million Indians smoke. Most quit apps are just habit trackers with streak counters. LastPuff is built around how addiction actually works — the craving loop, the trigger, the replacement. We don't count your failures. We rewire them.
SMOKERS IN INDIA
UNAIDED QUIT RATE
MINUTES A CRAVING LASTS
BETTER WITH SOCIAL ACCOUNTABILITY
WHY MOST PEOPLE FAIL
APPS TREAT ADDICTION
LIKE A willpower problem.
IT ISN’T.
01
Guilt-based design drives relapse
Broken streaks, red screens, and "you blew it" messages trigger shame — the single biggest predictor of giving up. Most apps punish the slip. We revive you the moment it ends.
02
They're built for morning, not moments
Existing apps are habit trackers you open once a day. Cravings hit in seconds. The intervention needs to happen inside the 4-minute window when urge is physiologically peaking — not in tomorrow's journal.
03
No app is built for vapers or bidis
Every competitor was designed for Western cigarette smokers. India's reality — bidis, khaini, gutka, and the rising teen vaping crisis — is completely ignored. We built for India from day one.
04
Day 3 and Day 14 kill quit attempts
Withdrawal peaks at 72 hours. Overconfidence peaks at 14 days. These two cliffs alone account for 70% of all failed quit attempts — and zero apps have interventions specifically designed for them.
Most people don't fail to quit because they lack willpower. They fail because nothing catches them in the 4-minute window when craving peaks — and nobody shows them how to ride it out.
The behavioural science behind LastPuff
QUIT RATE WITH SOCIAL SUPPORT
CRAVINGS PASS WITHIN 5 MIN
AVERAGE QUIT ATTEMPTS BEFORE SUCCESS
EARLY ACCESS PRICING
LOCK IN YOUR
quit price TODAY.
Join thousands of Indians who are done trying to quit — and starting to actually quit.
EARLY SUPPORTER OFFER
per month lifetime if you pre-book now
Regular price ₹299/month after launch
No charge until app launches · Cancel anytime · Price locked forever for early supporters.